by prepup | Apr 23, 2026 | Articles
Written by Benjamin Kelly Founder of PrepUp, PhD in Behavioural Economics Why Smart Parents Make Irrational School Choices You are a high-flyer. Whether you are navigating global markets, managing complex legal structures, or leading a multinational team, your...
by prepup | Mar 22, 2026 | Articles
Written by Benjamin Kelly Founder of PrepUp, PhD in Behavioural Economics From Dubai to Dulwich: Three mistakes UAE families make when moving children back to UK schools (and how to avoid them) Many British families in Dubai and Abu Dhabi tell me the same thing: “We...
by prepup | Mar 22, 2026 | Articles
Written by Benjamin Kelly Founder of PrepUp, PhD in Behavioural Economics The 11-plus frenzy: how playground FOMO is ruining good school choices Parents in selective postcodes are deep into the annual 7+ and 11+ frenzy. Kitchen tables vanish under past papers....
